Who has time to go through your interest? What’s the profit by hearing about your interest? So nobody have time listening to what you want, or what your interest are. Today, people are busy at work and therefore nobody have any spare time, neither do I nor do you. And what about the appointments, it is one of the most busy time one has, and we borrowed from them. Does that mean we can bother them talking what we want or what our plan is?
Let us look over a condition. You go to a shop. You ask for curd. But the shopkeeper serves you butter, and want you to buy it, because he has just kept it from new dairy plant. But you are allergic to butter. What would you do? Wouldn’t you refuse and explain that you are allergic to it? The shop-keeper more forces you to buy the butter and explains about the bonus offer in the product. He packs the butter and calculates out the bill. How would you feel? Are you OK? Do you like this? Will you pay the bill? By chance you paid the bill for useless, would you like to visit the shop again? Would you let that useless fellow to deal your next project, who caused you a loss by forcing you emotionally or other means. Has he become your preference or deference.
Everybody is concerned of their own. If you are concerned about you, why are not others? If you like talking about your interest, what you want, then why not others? Most of the successful salesman got succeeded, when they have conversation on the interest of customer. Here I wrote about the salesman because they are considered to liable to talk much often to their clients. We can succeed in our will, only if we train ourselves as a salesman, ready to sale the services. And most important is the customer buys only those goods what they want or need and not what the salesman wants to sale. So, it is wise to have the goods what the client wants or needs.
What is important for you to understand is, you can only draw the attention of your client towards you, when you talk in the interest of the client. It’s just because the client neither have interest in what you want/think/expect nor do they have profit from you or you like people who is more concerned about his own.
Hence, INTEREST of the client is very important. WANT and NEED of the client is important. And not yours interests, wants or needs. So if you want to be merited, what you do is forget what you like, want, need etc and concentrate on what the client likes, wants and needs and what and how is the client going to be benefited by appointing you. Talking about the interest of the client, his personal affairs, his points of self respect and proudness, his hobbies etc also have been found to amazingly influence the decision making more perfectly on your behalf, for now and future.
It is suggested that, when you are going to have an important deal, you have a preparation and information about your client and his interest and hobbies, so that, you be able to converse on the behalf of your client.
This is what the key of success is.
